Okay a little about me. My name is Blake Kassel and I have been exercising since I was 13 years old. Why did I start exercising? Well, when I was 11 years old I attended my first bodybuilding show, The Night Of Champions in New York City. I thought it was amazing! These guys had created huge muscular bodies. I wanted to do the same. So, I had my first set of weights and a bench press when I was in eighth grade and since then I never stopped.

After about 10 years of serious training with weights I took a certification course for personal training with the National Academy of Sports Medicine (NASM). Woah, was that an eye opener! I realized that I had been training incorrectly for years, performing exercises for a certain muscle that really had nothing to do with that muscle. In addition I was exercising in ways that could actually be harmful to my body.

At the end of the certification program, the instructors continued to refer to this great tool that you could use with your clients. Yep, you guessed it, the tool was exercise tubes. After using the tubes for a while it became very clear that they had great potential. Unfortunately, I could not find any designs that I liked so I set out to design the best set on the market. After a year and a half and several prototypes, I launched the official Bodylastics exercise tubes system.

I'm not one of those designers or entrepreneurs that quickly created a product and then rushed it to market with little regard for it's design and efficacy. It has been 7 years since I first designed this product and I still use it 3 days a week. When it comes to exercise equipment I am the harshest critic and I am still blown away every time that I use this product.

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Thanks for visiting,

Blake Kassel - 1994 NASM Certified/2001 ACE Certified Personal Trainer